brand introduction
Overview
DURIUEU is a watch brand from Germany, German trademark registration number: 30 2017 108 229.4/09. Its unique German classical industrial aesthetic style is slowly becoming the vane of industrial watch design.
In 2018, DURIUEU's 14th trademark was approved by the China Trademark Office, Trademark No. 24062163. The products were registered in the Chinese market and were constantly sought after by consumers.
brand history
In the 1960s, the Ruhr area began to comprehensively rectify industrial structure and layout, develop the tertiary industry and optimize the ecological environment.
The transformation in the Ruhr area has undergone a tortuous and lengthy process, and its transformation is roughly divided into three phases:
The first stage was in the 1960s. The main measures adopted are: formulating a guiding plan for adjusting the industrial structure, cleaning up and renovating traditional industries by providing preferential policies and financial subsidies, and investing a large amount of funds to improve local transportation infrastructure, construction and expansion of universities and research institutions, and centralized rectification. Land lays the foundation for the next step of development.
The second stage was the 70s. While continuing to increase the first phase of improving the modernization of infrastructure and mining and metallurgy industry, the focus will be on the development of emerging industries in the local area by providing economic and technical assistance to grasp the initiative of structural adjustment.
The third stage is from the 80s to the present. The German federal and local governments at all levels give full play to the regional advantages of different regions in the Ruhr region, forming advantageous industries with different characteristics and diversifying the industrial structure. The DURIUEU brand watch is precisely the characteristic advantage industry brand born with the support of the government.
Brand Concept
“Building quality with rigorous watchmaking technology and building brand with classical industrial culture.” This is the brand concept of DURIUEU watches. DURIUEU not only has advanced manufacturing equipment, manufacturing technology, excellent design concept, but also has a group of watch craftsmen with excellent technology. It is for this reason that craft watches with precise timing and full of decorative colors have been created.
brand speciality
DURIUEU is full of design and craftsmanship watch brands, subverting people's perception of watches. DURIUEU stands for everyone. The brand is committed to excellent design and can bring everyone “design for everyone” under the premise of creativity and design. The brand uses universal design as the original side to create inclusive products!
style of the brand
DURIUEU watches are constantly improving. The handsome case is made of hard steel, superb pressing technology, precision mechanical equipment and craftsman's careful polishing, which makes the final case line clear and powerful.
The unique dial design is the essence of the entire watch. The multi-layered hollow dial design, the embellishment of multiple metal parts, combined with the heavy color matching.
The diamond flowering process of the hands is glittering, which makes the watch instantly add a lot of color.
As the soul of the watch, the movement uses 24 ruby inlays, precision gear transmission. The precise timing function of the watch is fully utilized.
Finally, the watchmakers carefully crafted in the dust-free clean studio. A watch filled with the elements of German classical industrial aesthetics and modern fashion trends was created.
The classical industrial beauty of the whole watch and the blend of modern fashion trends give people a powerful visual impact and a sharp edge. It makes people feel that this is a rare craft. The combination of Germany's rigorous watchmaking craftsmanship and the profound German industrial culture is precisely what the DURIUEU brand has always advocated.
Brand Positioning
Exquisite high-end fashion watch. Under the premise that consumers pay attention to quality and fashion sense, they are better optimized in process manufacturing. Based on classical industrial aesthetics, they are designed with fashion elements to blend in with the modern and modern. Create a young and high-end watch brand.
Consumer positioning
DURIUEU watches target the customer base to young consumers between the ages of 20 and 35. They may be entrepreneurs, white-collar workers, private business owners, and middle management. Smart and handsome, with unique charm. Dare to fight, have dreams, have the power.
Brand values
"Let DURIUEU people fall in love with making watches and let consumers fall in love with wearing DURIUEU." It is the value of the DURIUEU brand. Only when the manufacturer carefully sculpts each watch will the consumer be eager to take care of each watch.
slogan
Let young people with dreams get better